With nearly 40% of Australians sceptical about the authenticity of sales discounts, it’s clear that shopping smart is essential. Here’s how to make the most of your Boxing Day purchases:

1. Be wary of fake discounts. Just because a store advertises 20% off doesn’t mean you’re getting a great deal. Research historical prices using tools like CamelCamelCamel or Getprice to check if an item is genuinely discounted or marked up before the sale. And remember, deals often pop up at other times of the year too.

2. Do your homework. Preparation is key. Make a list of what you need, then check reviews to ensure you’re buying quality products. Popular categories like air fryers, stick vacuums, and coffee machines often vary wildly in performance, even within the same brand. Independent reviews from sources like Choice can help steer you clear of duds.

3. Negotiate for better deals. When it comes to big-ticket items like TVs, laptops, or mattresses, don’t be afraid to haggle. If you find a better price elsewhere, use it to negotiate. Bundling items, such as a mattress with linen or a TV with a soundbar, can also unlock additional savings.

4. Shop clearance for big savings. Boxing Day is a key time for retailers to clear stock. Premium TVs, for instance, often see large markdowns before new models launch in April. Keep an eye out for heavily discounted items that retailers are eager to move.

5. Avoid scams and upsells. With online scams on the rise, be cautious when shopping online. Check for clean, professional URLs, and steer clear of sites with typos, poor design, or deals that seem too good to be true. Also, skip unnecessary extras like extended warranties, your purchases are already protected under Australian Consumer Law.

Boxing Day looks different for everyone. Some head to the beach, others tune into the cricket, and many dive into the shopping frenzy, hoping to snag a bargain. For younger generations, it’s as likely to involve binging shows like Squid Game with family as it is braving the sales.

Whether you spend the day lounging in front of the Test, browsing clearance racks, or hunting down the best coffee machine, Boxing Day remains a moment to pause, reflect, and reconnect. Traditions may evolve, but the heart of the day chance to unwind and start fresh still endures.