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Australia Post and Beyond Blue mental health campaign expands to five million households

The Bugle App

Brooke Pittman

14 May 2024, 2:26 AM

Australia Post and Beyond Blue mental health campaign expands to five million households

Australia Post and Beyond Blue have launched an expanded campaign to support mental wellbeing, designed to reach over five million mailboxes across Australia, including rural areas. 



Research indicates that nearly one in three Australians grapple with loneliness, especially in our remote and regional areas. This initiative, now in its fourth year, aims to combat loneliness and promote community connection. 


The two-part ‘connection postcard’, featuring artwork by Australian artist Jocelyn Proust, includes mental health information and a prepaid postcard for personalised notes. New South Wales will receive 1,047,000 of these postcards this May. 



Beyond Blue ambassador, Brad McEwan, encourages participation, emphasising the impact of such small gestures. 


Messages on the postcards prompt recipients to share thoughts, memories, and stories, fostering meaningful connections. Beyond Blue Chief Executive Officer, Georgie Harman, underscores the importance of community support and accessible mental health resources. 



Australia Post has an ongoing partnership with Beyond Blue that aims to provide vital mental health information and support to millions of Australians.