The NSW Government has introduced new policies that are transforming our perspectives on farming and tourism. These initiatives are designed to provide farmers with opportunities to diversify their income by welcoming tourists onto their lands for a variety of activities, ranging from farm stays to weddings.

It's crucial to acknowledge the traditionalists within our farming community. These people have devoted their lives to the land, tirelessly producing the commodities upon which we all depend. To them, the notion of agritourism may seem like a deviation from their foundational values and practices. Such a stance is completely understandable; change is challenging and may not suit everyone.

For a number of farmers, the thought of converting their farms into attractions for tourists is intimidating. It demands a significant shift in both mindset and operations, encompassing considerations like infrastructure investments, acquiring hospitality skills, addressing potential risks and liabilities, and the effects on privacy and daily routines.

Conversely, agritourism offers an exceptional opportunity to bridge the gap between urban and rural communities. It serves as a platform for educating visitors about farming practices, showcasing local produce, and even aiding conservation efforts.

As the agricultural sector evolves, we're likely to see some farmers embracing these new opportunities, while others may choose to conclude their farming journeys. This progression is not unique to agriculture but is a facet of advancement across all industries.

Regardless of whether farmers opt for agritourism or maintain traditional farming methods, their contributions to the industry and society remain invaluable. The latest policies merely open doors to new possibilities, leaving it to each farmer to decide their path forward. Here's to every farmer, whether they cling to tradition or explore new frontiers.

As the NSW agricultural sector continues to develop, fostering a supportive community that upholds both traditional and innovative farming practices is becoming increasingly crucial. Effective communication is vital for creating forums where farmers can freely share ideas and experiences. Education also plays a key role, offering workshops and courses to help farmers grasp the potential of agritourism and other novel practices while still appreciating conventional methods.

Support extends beyond mere dialogue, encompassing financial and technical assistance to ensure farmers have the necessary tools for adaptation and innovation. Collaboration is fundamental, promoting partnerships that pool resources and knowledge. Celebrating the diversity of farming through events and awards acknowledges the efforts of all farmers.

Advocacy ensures that the voices of both conventional and progressive farmers are heard in policymaking. Investment in research and development lays the groundwork for future advancements in farming techniques and technologies. Increasing consumer awareness about the origins of their food and the various farming practices cultivates a market that values both traditional and modern agricultural outputs.

By embracing these strategies, we can nurture an inclusive environment that respects each farmer's decision, promising a vibrant and resilient future for agriculture in Kiama. This inclusive approach not only bolsters the agricultural sector but also unites farmers under a shared mission, irrespective of their paths.

Lynne Strong

Director of Ecosystem Development at the Consultancy firm Moo & Co.