Opinion by Lynne Strong

The decision by Kiama Council to challenge Transport for NSW’s move to reduce the speed limits on Jamberoo Road has sparked debate. On one hand, there’s the claim of standing as “the voice of the community.” On the other, there’s the question: who truly represents the community’s voice? Is it the loud voices on social media, or does it lie in the quieter consensus of evidence and shared values?

My experience tells me that science often tells a clearer story than social media ever can. And in this case, the science is blunt: speed kills. Every kilometre faster increases the risk of an accident and its severity. The evidence behind speed limit reductions isn’t about inconvenience—it’s about saving lives.

We’ve all felt the frustration of slowing down on roads we know well, especially when they feel safe. But accidents don’t announce themselves; they happen in the split second it takes to lose control or miss a turn. Jamberoo Road, with its curves and changing conditions, is no exception.

This isn’t about caving to bureaucracy or giving up freedoms. It’s about stepping up as a community and acknowledging that safety must come first. Reducing speed limits might not feel popular, but popularity doesn’t bring back lives lost in preventable accidents.

So, the real question isn’t whether council decisions reflect the loudest voices but whether they reflect what’s right for the whole community—especially its most vulnerable.

Slowing down isn’t easy, but if it means fewer accidents and saved lives, isn’t it worth the adjustment?

As the debate continues, let’s hope our councillors focus less on noisy opinions and more on the science and safety that should guide us all.

Join us in saving lives. Slow down today