Kiama residents are gearing up for Fatality Free Friday on May 31st, an annual initiative aimed at fostering safer driving habits and reducing road trauma in the region. Spearheaded by the Australian Road Safety Foundation (ARSF), the event encourages motorists across New South Wales to prioritise responsible driving behaviours.

As the event approaches, new data released by ARSF highlights the prevalence of road law violations among drivers in the state. Shockingly, nearly two-thirds of New South Wales drivers (64%) admit to breaking road laws, with a quarter (25%) committing offences at least once a month.

Commenting on the initiative, Shadow Minister for Police, Paul Toole, emphasised the importance of safety consciousness behind the wheel. "One day of conscientious driving without fatalities could pave the way for safer roads in the long run," Mr. Toole stated. "It's imperative that drivers recognize their pivotal role in preventing avoidable tragedies."

The urgency of road safety measures is underscored by recent statistics revealing a concerning uptick in road fatalities. With 17 road deaths recorded in NSW over the past 13 days alone, 2024 is poised to become one of the deadliest years on record, following a grim tally of 353 fatalities in 2023.

NSW Police Inspector, Peter Foran, emphasised the collective responsibility in ensuring road safety. "Every life lost on our roads is a stark reminder of the critical need for proactive measures," Inspector Foran asserted. "While law enforcement plays a significant role, it's incumbent upon every driver to prioritise safe driving practices."

The ARSF's research indicates that over 80% of New South Wales residents have been positively influenced by road safety messages. Russell White, Founder and CEO of ARSF, stressed the importance of individual accountability in realising the vision of a fatality-free future. "Addressing the 'fatal five'—speeding, impaired driving, fatigue, lack of seat belt use, and distraction—is pivotal in preventing needless loss of life on our roads," Mr. White affirmed.

As Kiama joins communities statewide in observing Fatality Free Friday, the message resonates clear: each driver's commitment to responsible behaviour is integral to safeguarding lives and ensuring safer roads for all.