Member for Kiama, Gareth Ward, has recently thrown his support behind a crucial campaign led by the Cancer Institute NSW, titled "Every Vape is a Hit to Your Health." This initiative aims to educate young Australians, aged 14-24, about the health damage caused by vaping. In Mr. Ward's words, "I want young people to know that vaping is not cool and that it will adversely impact their health."

While Mr. Ward condoning what's considered 'cool' may not deter young individuals, the important campaign seeks to raise awareness about the growing trend of vaping, urging young people to seek help with addiction.

Alarming research indicates that approximately 16.5 per cent of young people aged 16-24 in NSW are now vaping, a significant increase from 4.5 per cent just two years ago. Research from Generation Vape, conducted by the Cancer Council, reveals that 87 per cent of teenagers aged 14-17 find it easy to access vapes, underscoring the urgency for the Federal Government to implement planned tobacco and e-cigarette reforms.

Moreover, evidence demonstrates that 14-17-year-olds using e-cigarettes are three times more likely to transition to smoking regular cigarettes. The issue is exacerbated by the ease with which e-cigarettes, particularly the popular IGET bars, are available at petrol stations, tobacconists, and through dealers who often neglect age verification.

This alarming trend is further compounded by interference from the vaping industry, which continues to exploit and market directly to young people. The introduction of new flavours even for this last Christmas indicates the ease in which these are able to be imported, raising concerns about the industry's impact on the younger demographic.

Reports suggest that many young people start vaping due to peer influence. The products are easily accessible, inexpensive, discreet, disposable, and often come in flavours resembling popular sweets, seemingly targeting a younger audience. The unintended consequence of Big Vape's original plan to address the smoking pandemic has led to the creation of a new generation of nicotine addicts.

Addressing this issue requires a multifaceted approach. Educational programs in schools can inform students about the risks associated with vaping. Stricter enforcement of existing laws, especially regarding age verification, is crucial. Community engagement through local events and campaigns can discourage vaping among young people, and open communication between parents and children is vital to creating a supportive environment for discussions about substance abuse.

Collective efforts from government officials, health organisations, and community leaders are essential to combat the rising trend of vaping among young Australians. By focusing on education, support, and legislative reforms, we can work towards a healthier and vape-free future for the younger generation.