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Pacific Avenue signs with BMG

The Bugle App

Jack Wallner

28 April 2022, 6:28 AM

Pacific Avenue signs with BMG

Local alt-rock band Pacific Avenue has signed an exclusive global recordings deal with major music label BMG, with the first single from the new relationship, Give It Up For Yourself, premiering on Triple J tonight.


The band is also playing a celebratory hometown show tomorrow night at Kiama Leagues Club as part of their East Coast Boogie Tour.



The band will join a packed roster of Australian and New Zealand artists under BMG management, including Chet Faker, Daniel Johns (of Silverchair), Angus and Julia Stone, Hockey Dad (from Windang) and Winston Surfshirt.


“It’s something you kind of dream about as little kids and it’s good because it means we can just put our foot down and not worry too much about saving up for recording,” says Harry O’Brien, singer and guitarist.


“We can all take it easier a bit now with outside work and just focus on what we want to do.”



Pacific Avenue has worked hard since forming in 2017, recording and touring non-stop.


“It’s good being able to know that we can fully do this now. It’s just pretty crazy to think that this is where we are at the moment,” says bassist, Jack Kay.


The deal so far will let Pacific Avenue - Harry, Jack, Dom Littrich (drums) and Ben Fryer (lead guitar) - release two full albums, use the company’s Sydney studio when they want and have their music PR handled by BMG.


“Then depending on the sales, and if we’re still keen, we can get another advance and be pushing on from there,” says Harry.


“We can use BMG’s studio at their office in Surry Hills to record demos and they also pretty much front the costs for when we want to do proper recordings and get a producer in.



“BMG will also mostly run the PR for the recordings, so they’ll push Spotify playlisting and talk to radio stations. Because it’s an international deal they’ll use their connections in places like USA, Germany and the UK.”


The rest of the year is going to be busy with a tour around Australia in June and working on a new album.


“The plan is to have an album out by the end of the year. We’re aiming for October but that’s still not locked in yet,” says Harry.


“We then want to do an album tour in Australia through summer and I think we’re going to try to get overseas and play in the United States and UK after that.”


The new single Give It Up For Yourself will be out tomorrow on all streaming services.


Give It Up For Yourself is out now



To get tickets for tomorrow night, visit: https://www.oztix.com.au/ and search ‘Pacific Avenue’

Keep up to date with them on Instagram or Facebook @pacificavenueau