In response to the recent swimwear ban in the Blue Mountains, Kiama is throwing open its metaphorical, and literal, beach towels to everyone, no matter what they choose to wear. The message? Whether you're rocking a full body wetsuit or a daring G-string, you'll be welcomed here with open arms and sand between your toes.

"We're not here to police your wardrobe," said one cheeky spokesperson. "We're here to make sure everyone enjoys Kiama's stunning coastline, friendly locals, and vibrant culture. The only thing we're banning is bad vibes."

Cr Matt Brown, Chair of Destination Kiama, was clear about his stance. "I do not support telling women, or anyone else, what is now acceptable swimwear. I would like all visitors and locals to feel comfortable in their choice of swimwear, whether that be fully enclosed or hardly enclosed. Hijab or G string, or even a man bikini. As long as it is not offensive, then why should anyone have an issue?”

Cr Brown went on to say, “Society needs to be open and welcoming, especially at our beaches. If someone’s clothing, or lack of it, causes distress, I suggest looking the other way.”

The move to openly welcome visitors comes after backlash to the Blue Mountains City Council’s decision to ban G-strings in public pools.

 While the Blue Mountains wrestle with their modesty standards, Kiama is opting to embrace its reputation as a relaxed, inclusive destination where everyone is free to be themselves.

"Whether you're strutting down Blowhole Point or lounging on Seven Mile Beach, we want everyone to feel comfortable and confident," a local café owner chimed in. "Frankly, we don't care what you're wearing, just bring sunscreen and swim between the flags."

Kiama’s approach has already struck a chord on social media, with many praising the area for celebrating diversity and body confidence.

The playful campaign slogan circulating online? "Leave the mountains, find the waves!"

So pack your swimsuit of choice and head south, because Kiama promises something better than just breathtaking views, it promises a good time, no matter how much (or how little) you're wearing.