As Valentine's Day 2025 approaches, Kiama’s Wildflower Studio is embracing a growing shift towards sustainability, local flowers, and creative alternatives to the traditional red rose.

Owner Kate Riordan and Kim, Wildflower Studio’s floral stylist, now in their third year running the florist, have witnessed firsthand how tastes are evolving.

“When we first took over in 2022, roses were still a big part of Valentine’s Day, but we also saw a huge demand for native wildflowers,” says Kate. “Now, three years on, that trend has only grown.

People are looking for something fresh and modern. 

"The younger generation especially loves native flowers, while older customers tend to stick with the classic red rose.”

Owner Kate Riordan and Kim, Wildflower Studio’s floral stylist, now in their third year running the florist, have witnessed firsthand how tastes are evolving.

All roses at Wildflower Studio are Australian grown “We never stock imported flowers,” Kate notes, reinforcing the studio’s commitment to sustainability and supporting local growers.

The Wildflower Studio is also offering add-ons for those looking to make their Valentine’s gift extra special.

Locally made chocolates from Tilda & Cacao are proving to be a hit, with handcrafted bonbons tailored for the occasion. 

For those with a sweet tooth, they’re also stocking heart shaped donuts from Moist & Glazed, complete with love heart sprinkles.

Beyond gifts, the studio has teamed up with local men’s hairdresser, Gentleman’s Cut on Manning Street, for a Valentine’s promotion. “Any man who gets a haircut this week can bring in their receipt and receive 10% off their Valentine’s Day purchases,” says Kate

“It’s a fun way to get people involved and encourage local shopping.”

As Valentine’s Day spending continues to grow, with Australians expected to splash out $535 million this year, Kiama locals are embracing a mix of tradition and innovation. 

While romantic dinners and flower bouquets remain popular, more people are looking for unique ways to mark the occasion. Whether that’s celebrating Valentine’s Day with friends, opting for native flowers over roses, or picking up a box of chocolates and a fresh new haircut.

For Kate and Kim, the focus is clear: making Valentine’s Day special while keeping it local, sustainable, and full of love.