With Valentine’s Day here, it’s time to take stock of our romantic inclinations, and according to eharmony’s latest data, Aussies are rewriting the script when it comes to celebrating love.

Contrary to our international counterparts, it seems we Aussies aren’t entirely swept up in the Valentine’s frenzy. The numbers speak for themselves: only a mere 19% of Aussie singles are planning to mark the occasion, a far cry from the 29% of singles in the US who are gearing up for a love-filled day.

But hold your heart-shaped balloons, because it’s not just singles who are feeling lukewarm about February 14th. Even amongst loved-up Aussie couples, the enthusiasm seems to wane. While 42% of Australian couples are making plans, the US takes the cake with a whopping 72% eagerly awaiting their romantic rendezvous.

So why the lack of fervor? Well, it seems our wallets might be breathing a sigh of relief. A staggering 55% of surveyed individuals aren’t planning to spend a single cent this Valentine’s Day, a figure that rises to 67% among Aussie singles. Could it be a case of learning from past mistakes? After all, nearly a third of people in relationships have splurged more on Valentine’s Day than on a typical date, with the US leading the charge.

But fear not, budget-conscious lovers! You don’t need to empty your pockets to show you care. According to our survey respondents, the top Valentine’s Day gift is simply sharing a meal at a restaurant. It’s a win-win for both parties, and considering that 40% of single men have never received a Valentine’s Day gift, it’s high time to spread the love.

Yet, amidst the debate on Valentine’s Day’s relevance in the digital age, one question lingers: is Cupid still firing arrows in 2024?

Generation Z seems to think so, with a resounding 67% of those in relationships keen on celebrating the day. Millennials, on the other hand, are a bit more skeptical, with 32% of singles opting out and a quarter citing it as exclusive to couples. For 62% of Millennial couples, every day is Valentine’s Day, making February 14th just another date on the calendar.

So, whether you’re planning a grand gesture or embracing the anti-Valentine’s sentiment, one thing’s for sure: love in the land down under is anything but predictable this February 14th.