In a feat that is more extraordinary every year, Kiama's Ali Day has won the Coolangatta Gold ironman crown for the seventh time out of seven attempts.

He led for the whole 41.8km (taking three hours and 52 minutes), and finished five minutes ahead of second place.

This gave him the confidence to carry his young son as he walked along the home strait, receiving congratulations from the crowd. He passed Danny over to his wife Kel just before crossing the finish line.

Earlier this year, he had already taken out the Nutri-Grain Grain Ironman and Australian Ironman crown.

His elder brother Blair came eleventh in the race.

Both brothers, sons of Ross and Kim Day, learnt their skills at Kiama SLSC.