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Rita Sullivan hanging up Knickerboxers after 20 years

The Bugle App

Brendon Foye

11 January 2024, 11:30 PM

Rita Sullivan hanging up Knickerboxers after 20 years

After more than 20 years running Knickerboxers, Rita Sullivan is finally putting her feet up and selling the business she started in 2003.


Located in Edessa Arcade on Terralong Street, Kiama, Knickerboxers sees itself as more than just a lingerie store. Rita has helped countless women not just with stylish garments, but by providing a much-needed service to women who have undergone breast cancer surgery, helping to restore confidence and provide comfort when it’s most needed.



Rita’s services aren’t contained to just Kiama. Her team travels to support those that can’t make it to Kiama at events in Bowral, Ulladulla, Narooma, and the Shoalhaven. The team also collects second-hand breast forms and bras that are still in good condition and donate them to women in Fiji following surgery. 


Rita made the decision to sell the shop after twenty years in the trade, but says the business is going stronger than ever. 


Anyone interested in buying the business can reach Rita at (02) 4232 1196 or [email protected]. Rita says the business is priced to sell fast.


Knickerboxers is still open in the meantime, so pop along and visit The Bugle’s offices upstairs while you’re at it!