Spin Master, a leading global children’s entertainment company and owner of the world-famous Rubik’s Cube, is celebrating the 50th anniversary of the iconic toy. A symbol of problem solving, intelligence, creativity and perseverance, the Rubik’s Cube has infiltrated art, design, and popular media, uniting people across generations and backgrounds around the globe. The simple cube with nine squares of six colours is one of the most recognisable puzzles and in Australia has made a significant impact on pop culture. The Rubik’s Cube is more than just a toy; it's a cultural icon, a sport and of course a complex math puzzle.

Invented by Professor Ernő Rubik, a Hungarian architect, in 1974 and launched globally in 1980, Ernő created the Rubik’s Cube to use as an educational tool to help his students understand 3-dimensional spaces. The prototype of the cube was crafted from wooden blocks. Since its launch, the Rubik’s Cube has gained worldwide popularity, with hundreds of millions of units sold globally.

“The Cube is an imitation of life itself or even an improvement on life,” said Professor Ernő Rubik. This sentiment reflects the Cube's ability to engage users in critical thinking and help them acquire problem-solving skills useful in everyday life. According to Ernő, “The problems of puzzles are very near the problems of life and our whole life is solving puzzles. The cube encapsulates the timeless values of curiosity, perseverance, and ingenuity, embodying the very essence of human nature. Celebrating its 50th anniversary is a testament to these enduring qualities that have deeply resonated with millions of people across the world.”

“From aspiring solvers and casual enthusiasts to competitive speedcubers, the Rubik's Cube captivates curious minds and helps develop problem-solving skills across generations. As a STEM-accredited puzzle, the Rubik's Cube supports brain development and cognitive skills by allowing children and adults to use their creativity, while developing and encouraging intelligence,” said Geoff Oliver, Marketing Director, Spin Master. “Having welcomed Rubik’s Cube to our stable four years ago, we are excited to commemorate the 50th anniversary of the iconic puzzle and inspire future generations of solvers."

Around the globe, it's estimated that one out of every seven individuals have attempted to solve the Rubik's Cube, although most people are unable to complete the elusive solve. The Cube remains engaging because it presents a challenging task with over 43 quintillion possible combinations

Spin Master continues to innovate and develop the Rubik's brand legacy by introducing new designs and variations of the Rubik's Cube to keep the experience engaging and exciting for both new and seasoned solvers. New launches this season include;

-    Enjoyed by a younger generation, speedcubing is a fun and impressive sport with numerous countries holding international competitions throughout the year. The new Rubik’s 3x3 Speed CubeTM (RRP $19.99) has a competitive focus and includes a magnetic core for smoother movement and flat, un-stickered sides to reduce friction on hands.

-    The special edition Rubik's 50th Anniversary Retro Cube™ (RRP $16.99) a nostalgic nod to the past, designed to look and feel like the classic puzzled from the 1970s featuring boxy edges, slow turning mechanism, classic coloured stickers in a replica of the 1980s packaging.

-    Bridging together the physical and digital world of solving the Rubik’s Cube Connected X™ (RRP $69.99) is a Bluetooth-enabled 3x3 cube that connects to a phone or tablet, and through the Rubik's Connected App. Cubers can track each rotation allowing analysis of strategies to create more optimal paths to solving the cube as well as tracking speed and solve times.

“It’s incredible to think that the Rubik’s Cube is even more popular now than it was 50 years ago,” said Geoff. “To celebrate its profound global influence, we invite the young and young at heart to ‘Make Your Move with Rubik’s Cube’ and get involved with the Cube community to become part of this rich history. The world is always in need of solvers!”

For more information visit the website here.