Shelby Gilbert
12 December 2024, 10:00 PM
On Kiama's main street, you'll discover the family-owned Toyworld, where locals and tourists are welcomed with open doors to explore a store brimming with toys from floor to ceiling.
Toyworld Kiama has been locally owned and operated by Peter and Melissa Judd for 39 years, the vibrant store has become a beloved community fixture, open seven days a week, except for Christmas.
The store is jam-packed full of a great variety of toys for all ages including beach toys, board games, scooters, puzzles, and water and outdoor entertainment.
Toyworld offers great service to customers in-store as well as behind the scenes where Peter and Melissa pride themselves in curating a unique selection of products tailored to their customers needs.
“You’ve got the owners of the store, you’re talking to us and we’re pretty particular of what we carry, if we think an idea is not going to work, we won’t carry it,” says Melissa.
“One good thing is we get exclusive products, because we’re a small retailer, so we get some exclusives that don’t go out to major suppliers.”
The couple’s hands-on approach sets their store apart, they engage directly with customers, offering personalised advice on the best toys and what they think people will enjoy the most.
“When people come in to discuss a toy, we can say whether it suits them or not, the age of the kid, indoor or outdoor,” says Peter.
“You could buy ten toys and they’re all wrong, so you’ve wasted a lot of money, so we can say ‘that’s not going to suit’ or ‘the quality’s not right’.”
For Peter and Melissa, running Toyworld is more than a job - it’s a way to stay connected with the community. Over the decades, they’ve served generations of families, many of whom return to share fond memories of their visits as children.
With their passion for play and commitment to the community, Peter and Melissa continue to make Toyworld Kiama a cherished destination where memories are made every day. Check out their top 5 picks in the last edition of The Bugle. It will be a very big few weeks for the store in the lead up to Christmas!
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