Nestled in amongst the hustle and bustle of the shops on Collins Street, Embellish sets itself apart with its unique clothing and gifts.

Owner Liz Lindsay and her daughter Amy, have been running the business for 21 years, with the support of the local community being the key to their success. 

Liz will be holding birthday celebrations all weekend on Saturday 30 November as a way to get the community involved and give back after achieving such a huge milestone. 

Opening Embellish in 2003, Liz and Amy wanted to provide products that weren’t available in Kiama, including shoes, hats, and evening wear. 

“We were hoping we’d be adding something to the Kiama landscape with this shop because there wasn’t anything like it at the time,” says Liz. 

“We try hard to have quirky little things that are unusual, not too expensive, and something for everyone.” 

Embellish is a business that has adapted to their clientele’s wants and needs, now stocking more practical and versatile clothing that suits what customers are looking for. 

“We try to listen to what people want and provide what they ask for, I’m happy to try and get things for people.” 

“It’s satisfying to be able to ring someone and say ‘we have got a dress that you’d love’ or ‘we’ve got you that gold evening bag’, I enjoy that sort of personal service that we can offer,” Liz says. 

Liz and Amy’s dedication to quality and community ensures that this respected local shop will continue to thrive for years to come.