“Vogue bridal here on the south coast”

The best kept secret of the South Coast is the Australian bridal label, Bowie Rae, twice featured in Vogue magazine internationally.

Designer Manal Waugh launched her debut collection in 2019 and after 5 years of travelling the world, she set up her first studio in Woonona.

“It was always on the vision board that BOWIE RAE would eventually live in the heart of Sydney CBD… yet the more time passed, the more it felt right to bring this new kind of bridal over to the South Coast where it was born”.

Manal says, “I never imagined BOWIE RAE would have taken off so quickly, In 2019 we were featured in Vogue after our very first bride and muse, Rebecca Burrow wore a custom BOWIE RAE gown”.

Now brides who want to do bridal their own way can visit the studio. “The South Coast is booming with the most beautiful and inspiring creatives,” Manal shares.

“Teaming up with the other cool kids of the South Coast like Hero Florist, Mrs Gibbons, or the beautiful storytelling of Sea-People Photography and a host of other local creatives, BOWIE RAE has the vision of collating all the local rebel creatives and creating a one-stop-hub for all things cool in bridal”.

When it comes to the brand itself and what separates BOWIE RAE from the rest, Manal adds, “We have a very unique but simple philosophy when it comes to bridal… You don’t have to become anything or dress up as anyone else on your own wedding day.

We create a collection of separates that all work together to create your very own bridal look”.

After causing controversy in the media over a sheer wedding dress, designer Manal bares all, “I have nothing to hide when it comes to who and what I design for.

BOWIE RAE is inspired by the bold and designed for the daring.

We focus on building a stronger, more empowered representation of the bride… challenging the outdated and divisive representation of the storybook bride that excludes and secludes many women.

BOWIE RAE wants to broaden this traditional definition of what it means to be a bride and ask, ‘what if a Bride can just be a woman getting married?’